I am super excited to share with you guys my shiny new business that I have just launched! Last week I spent some time trying to decide what I could do that would allow me to work from home whilst earning some extra cash. Something that would fit into my life and health issues without taking over. And yeah, I have this blog, that I adore. I am planning to build this up to being a business of it’s own. But I needed something that would happen a bit more quickly. So, I set out finding a new side hustle.
Previous Side Hustles
I thought about all my previous part-time gigs. I have been a weight loss coach, running a local slimming group. As well as this, I was a manager for the same company, locally, for a little while. And whilst I loved the people side of that, I didn’t love the weight loss and diet side. I am 100% supportive of people wanting to do whatever they want to do for themselves and their bodies. But, I also support the body positivity movement, and dieting just doesn’t fit into that. I am working on changing my own mindset around diet/health etc. So, I knew that going back towards something in that arena wasn’t going to be the right thing for me.
The other things I’ve done on the side have been related to Direct Sales. If you’re not sure what that is you may be interested in my post all about Direct Sales with a Chronic Illness. It can be such an amazing option for people who are working on finding a new side hustle. Whilst working in this industry I have learnt so much. I have worked with a couple of different companies and really love the freedom of having your own business mixed with the support of a larger company.
My favourite things
So, I thought about what my favourite aspects of Direct Sales were and came up with this list:
- People – interacting with people. Making new friends, whether they be team-members that become life-long friends, or customers that I now consider friends far more than customers.
- Learning – I always love to learn new things. To expand on my own knowledge on a subject. I believe that there is always more to be learnt about something, and I just love investing in myself doing just that.
- Social Media – My most recent Direct Sales business is with Jamberry, and I managed to build a large team fairly quickly. I did most of this on social media. I was one of the top managers within the UK, and I was super proud of that. I loved the new connections I made, I loved how this whole world was at my fingertips whenever I wanted it. I also loved seeing trends within social media come and go. New platforms launch and no one take seriously.
- Visual Content – I really enjoyed the visual content side of things. Stats have said that posts on Facebook with an image see 2.3X the engagement than posts without. That’s A LOT of engagement! So I always tried to add a graphic to my posts, and really enjoyed making them, too.
- Groups – I really enjoy working with a group of people. Training people as a team. I feel I am stronger there than working on a 1-2-1 basis. I am not really sure why, I just love being in a group setting far more than just me and one other person. I always felt like my team got more from my whole team trainings than when we spoke 1-2-1. I felt I did, too.
It also helped me realise what I didn’t like about Direct Sales, but I decided not to make a list about that. I wanted to concentrate on what I loved, not what I got frustrated by.
This list helped me see I definitely needed to do something that was with people, still. I thought about Virtual Assistant skills and whether I could market that specifically for people within Direct Sales. Maybe specialising in Social Media. I thought that could work pretty well. But then I realised it would be very much on a 1-2-1 basis with people. Not that group setting I loved so much. So, it was back to the drawing board.
It suddenly hit me. It was while I was scheduling my Tailwind account for Pinterest, actually. How much I enjoyed looking at graphics, creating graphics. Learning more about what would hook people in. That sort of thing. So I messaged my friend and coach Steph to see what she thought about me offering a service creating graphics. My plan was to create some packages offering social media and blog templates for people. I put it all together and launched it as quickly as I could, I had some pretty great feedback on my Facebook profile so wanted to get it out there asap.
Whilst I was working on this my brain was further processing and working out other ways I could expand and make this work. Both Steph, and my friend Nicky also suggested some sort of club, too. Nicky mentioned to me that she subscribed to a monthly club for graphics and didn’t even like the ones created all that much. She said if I can create some great ones that people can use in their VIP groups and social media that could really be something great.
And so my new business was born. I stopped promoting the individual packages for a bit to get my monthly club up and running. The more bespoke options are on hold right now whilst I get this club up and running. I started promoting that it was coming and worked out colours as well as a theme for May. Researched what was happening and produced a calendar for people to plan their social media.
So, the monthly club consists over 30 images to use across social media. There’s enough graphics for one post a day, at least. There’s also blank templates and overlays so people can customise things a bit, and still have the same cohesive look for the month. I’ve made the price really low to get started, too. Just £12.50 or $15 a month. Here’s a look at a few of May’s images, I have added my logo to these, but they come without (and I am adding videos to show you how to add your own to them).
I’d love to know what you think about this? So far it has had a very positive response. I’ve had quite a few people sign up and I haven’t even started marketing it properly yet. My aim with this club is to help people in two ways. First up, anyone who feels a bit ‘lost’ creating their own visual content and gets confused when using PicMonkey, Canva or Photoshop. Secondly, it’s to save you time. That one’s a biggie.
So, let me know what you think 🙂 I had a lot of fun finding a new side hustle, and I would so love to hear your thoughts on my new business.