Well, if you’re here reading this I know you’re interested in Direct Sales. If you haven’t done so already, you’ll want to read the first part of this article all about how to have a successful Direct Sales launch party. It covers the basics of why you want to have a launch party as well as who and how to invite people to it! There’s also a free printable to help you with your invites, so go check it out! This article is all about hosting a killer direct sales launch party, so the party itself.
In case you’re new to my corner of the interwebs you can also find out all about my Direct Sales story and why I think Direct Sales with a Chronic Illness can be a really great side hustle or even a full-time gig!
Now, on to some more information on hosting a killer Direct Sales Launch Party! As I mentioned, in the first article we covered why it’s so important to have one, as well as all about inviting people to it. This article does include affiliate links for your convenience. For more information check out my full Affiliate Disclosure. In this post, we’ll look at your Direct Sales launch party prep and the party itself.
Direct Sales Launch Party Prep
To ensure you have a successful direct sales launch party there is some prep you’ll want to do. I recommend speaking to your sponsor and having a plan for your party. This will help you feel so much more confident, and ensure the party is a success!
Keep it Simple
You want to keep the pressure off, so don’t go overboard with drinks and snacks. It needs to feel easy for your guests to do themselves too. So keep it simple. Plan your table, think about what you want to showcase. Again, I’m going to say it, keep it simple. You want your guests to think that it looks easy and that they could do this in their home. Or even become a consultant themselves.
Practise what you plan to say. I encourage you to write a script and practise it. You may not actually use it on the night, but by having written one, and then repeated it a number of times it will help you have some flow and confidence. You could always ask a close friend or family member who can’t make the launch party to come over and help you out while you practise on them. It might even encourage them to book a party themselves!
Decide what you’re going to wear in advance. Make sure it’s something you’re comfortable in and also gives the right impression for your new business. Personally, I’ve never liked to be too smart because I want to attract people who don’t feel they have to buy a whole new wardrobe. But, I do like to look professional and that I am taking it seriously. So I go for a casual dress, or jeans and a smart top. But you need to go with your personal style. It needs to feel ‘you’ and professional at the same time.
Whatever you do, please don’t go and buy new clothes. Firstly we don’t want you spending any more until you make your investment back. Secondly, as I said before, you want to attract people to you that don’t feel like they have to go out and buy a new wardrobe to be a consultant themselves. And if you do that, your friends may feel the same. So it’s not something I recommend doing.
I think it’s really important to have some goals planned for your Direct Sales launch party. Talk to your sponsor/upline about what’s expected and what you would like to aim for. Together you will make a plan for how much you want to sell, how many parties and/or one-to-ones you’ll get booked, and how many sponsoring leads you’ll have. Remember, it’s totally OK if you don’t hit these goals. It doesn’t mean the party wasn’t a success. But, by having something to aim for, you will find yourself working that bit harder, and so you’re likely to achieve more than you might have without the goals there.
Another thing to do, if setting goals scare you a little, is to have a three level goal. It’s something my business coach Brenda Ster talks about and calls it the ‘Good, Better, Best’ method. You set a ‘good’ goal, another one that’s ‘better’, and then finally a really stretched goal which is your ‘best’. It can be a good thing to start with if you’re a little nervous of goal setting.
The Launch Party
I encourage you to have carried out all the planning and prep needed that I covered in the previous blog post, and above in this, before your actual party. Without any of that then the night itself could end up being a bit of a disaster. But, with all that work beforehand it’s sure to be a success!
During the party itself, try to relax. If you carried out the prep needed before hand then you will have a great time. You’ll have practised what to say and feel confident saying it. And if you mess something up, forget something, or don’t know the answer to a question…. it’s OK. No-one’s going to die! LOL! There’s nothing wrong with saying you need to check with your sponsor. Make a note of their question and get their details so you can get back to them with that. In fact, it becomes a great reason to follow up with your guests.
A top top for helping with this is to fake it ’til you make it. Seriously. You can put on a bit of a persona to help you come across as confident and in the know, even if you’re not. It will mean your friends and family are more likely to enjoy the night and believe in your business.
Having a party structure will really help you. This is something you will have planned out in the prep with your sponsor. I recommend the format of your party goes something like this:
Personal and Company Introduction – Product Explanation – Customer Product Demo – Shopping Time – Collect Orders
I encourage you to keep each section as quickly as possible and get to the customer demo section as quickly as possible. This is to ensure they get their hands on the goods as soon as they can. Maybe even pass some about during the product explanation. You can sprinkle in some party games to keep it fun and fresh if you wish. And, I recommend dropping booking and joining seeds throughout, rather than having a specfic ‘speech’ on either. Again, I love this book to help with the party format and for these booking and joining seeds you can plant.
For your Facebook party I recommend investing in this training. It’s by far the best online party training I have experienced and it will be key in ensuring that you end up hosting a killer direct sales launch party. Having the Facebook party as an addition to your in-person events is a fantastic strategy to ensuring a successful business launch. I’ve launched businesses just doing in-person, and just doing a Facebook party. Completing both is by far the best method I have ever used.
If you’re totally new to social media and working your business on Facebook then I recommend checking out this post on how to create a Facebook Fan page for your Direct Sales business. It’s a great place to start 🙂
After your party it is absolutely key that you follow up with your guests. Both to your in-person launches and your Facebook party. It can lead to further sales, bookings and leads. I truly believe that follow up is the heart and soul of running a Direct Sales business. It’s the one part of the job you just can’t miss out. Unfortunately, it’s one that many people do.
Tips for Follow Up
I could write a whole article on this topic. And someday I may well do *adds to list of blog topics*. I really like the ‘2-2-2’ system that many people recommend. The first follow up is in 2 days, then 2 weeks, then 2 months. Also, if you’re language and intent is coming from a place of caring for your customer and whether she/he is having, or had, a good experience with your product then you can’t go wrong.
For more information on this I highly recommend this book. It’s a great resource for anyone in Direct Sales and covers every aspect of the business. Also, this Follow Up training is really great and a sound investment.
So, that’s it from me on hosting a killer Direct Sales launch party. There’s so much information out there on how to make it a success, and it can seem overwhelming. I hope that I have broken it down and made it seem easier for you. The most important things are that you have it planned out, to help you feel confident. Then you come across as confident and it will help you make more sales and get more leads. Don’t forget to keep it simple, too!
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